Employer Branding Gagal Gaet Kandidat? Coba Lihat Siapa yang Bersuara

  • 15 June 2025

Employer branding bukan soal video keren atau slogan catchy. Artikel ini bahas kenapa suara internal lebih kuat daripada iklan rekrutmen. Ilustrasi Awal: HR bikin campaign #WorkWithPride.Ada video sinematik, testimonial talent, dan banyak konten Instagram.Tapi waktu tanya ke karyawan, ternyata banyak yang nggak merasa bangga kerja di situ.Employer branding jadi dua versi: satu di medsos, satu...

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